I am excited to announce my new academic appointment (in addition to my now 15-year long assignment at the Stanford Business School):

Thanks very much to my colleagues at the University of Borås for welcoming me to their school and giving me the opportunity to apply my experience to artificial intelligence and small and medium-sized enterprises. In my teaching and research there, I am looking at how product development can benefit from AI, with a particular focus on SMEs.

And to those of you wondering whether I am abandoning my long-term passion for automotive & mobility topics: Not at all!!! This assignment in Borås is a great opportunity to apply my industry background to teaching and research in a field where so much is happening at the moment. As I strive to keep up with the trends in industry, here it is about SMEs, the backbone of the economy, including the automotive field.

See the link on the right to read the interview with the university’s media team.