I had a great interaction with attendees at the recent SAE International WCX conference when I discussed my forthcoming report “Two Approaches to Mobility Engineering”.

In that, I compare traditional OEMs and new mobility players regarding their respective strengths, weaknesses, and of course ways to collaborate. Some of the highlights from the discussion that SAE captured:
> Newer players are better at simplifying complexity, such as Tesla’s ability to build vehicles with fewer parts. Older automakers are better at managing complexity, such as integrating disparate systems,
> Newer companies are constrained by financial resources and a shortage of available talent. Traditional companies are constrained by existing staff and “this is the way we’ve always done it” thinking and inflexible facilities.
> Newer companies are good at innovation in the name of customer centricity. Incumbents are very good at creating and maintaining processes.

In all of that, we certainly dive quite a bit into software-defined vehicle (SDV) and who might have what it takes to win.

Read the full coverage under the link on the right and let me know what you think.

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