Discussion at SAE International WCX Knowledge Bar – SDV and more

Discussion at SAE International WCX Knowledge Bar – SDV and more

I had a great interaction with attendees at the recent SAE International WCX conference when I discussed my forthcoming report “Two Approaches to Mobility Engineering”.

In that, I compare traditional OEMs and new mobility players regarding their respective strengths, weaknesses, and of course ways to collaborate. Some of the highlights from the discussion that SAE captured:
> Newer players are better at simplifying complexity, such as Tesla’s ability to build vehicles with fewer parts. Older automakers are better at managing complexity, such as integrating disparate systems,
> Newer companies are constrained by financial resources and a shortage of available talent. Traditional companies are constrained by existing staff and “this is the way we’ve always done it” thinking and inflexible facilities.
> Newer companies are good at innovation in the name of customer centricity. Incumbents are very good at creating and maintaining processes.

In all of that, we certainly dive quite a bit into software-defined vehicle (SDV) and who might have what it takes to win.

Read the full coverage under the link on the right and let me know what you think.

Interview: Two approaches to mobility engineering

Interview: Two approaches to mobility engineering

There’s a good coverage of the interview I gave SAE International in anticipation of my talk at WCX in Detroit on April 16, 2024. We discuss how traditional and new automotive companies are different but also beginning to learn from one another.

In that interview I also point out that established automakers are exceedingly practiced at R&D, design, engineering, manufacturing and distribution, a process that is sometimes overlooked, dismissed, ignored by newcomers.

And I also explain that newcomers are diving headfirst into the digital world, and with software, they can innovate much more quickly because coding something new goes much faster than building new hardware.

Read the article under the link on the right and let me know what you think.

ADAS & Autonomous Vehicle Tech Conference

ADAS & Autonomous Vehicle Tech Conference

I look forward to my participation in the ADAS & AUTONOMOUS VEHICLE TECHNOLOGY EXPO, California in Santa Clara on Sep 20-21, 2023.

There’s a lot to see – of course – and I hope you will be able to support me in at least one of my engagements:

  • Wed, Sep 20, I’ll be chairing the opening session “Strategies, innovations and requirements for the safe deployment of ADAS and autonomous technologies” with talks from experts at CEVT, ZF Group, Torc Robotics, Zenseact, Renault-Nissan-Mitsubishi, Parasoft, Waymo
  • Thu, Sep 21, I’ll be giving my talk “Communication of automated vehicles with other road users”, which summarizes a report I wrote at SAE International not too long ago.

I hope to see you there…

Stanford Seminar: Autonomous Driving, are we there yet? – Technology, Business, Legal Considerations

Stanford Seminar: Autonomous Driving, are we there yet? – Technology, Business, Legal Considerations

Autonomous driving is arguably one of the most anticipated topics in the tech community. It is pivotal to one of the most established industries as autonomous driving changes the entire field from a sector providing a very hardware oriented product to offering personal mobility without the need to drive a car. Now, there are still many questions to be answered. As we are changing the paradigm of what an automobile is, not just technology solutions need to be found, but also business models will change and legal frameworks need to be adapted. This talk will look at the topic of autonomous driving from different perspectives and discuss what needs to happen to make a great vision become reality and change transportation forever.

Automated Vehicles – Sooner than you think and different than you might expect

Automated Vehicles – Sooner than you think and different than you might expect

Sven reviews some of the history of technologies leading up to today’s automated vehicles, outlines current uses of automated technologies including farming and mining, and projects a roadmap of future technologies.

A meetup group for people (primarily based in Silicon Valley) who are interested in learning about and discussing autonomous vehicles and how they will change the world! https://www.meetup.com/Autonomous/

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