There’s a good coverage of the interview I gave SAE International in anticipation of my talk at WCX in Detroit on April 16, 2024. We discuss how traditional and new automotive companies are different but also beginning to learn from one another.

In that interview I also point out that established automakers are exceedingly practiced at R&D, design, engineering, manufacturing and distribution, a process that is sometimes overlooked, dismissed, ignored by newcomers.

And I also explain that newcomers are diving headfirst into the digital world, and with software, they can innovate much more quickly because coding something new goes much faster than building new hardware.

Read the article under the link on the right and let me know what you think.