“Don’t go where the puck is, go where it is going to be.” – this famous saying from hockey also applies to the mobility industry, innovation strategy, and also crisis management. There are many examples where a startup aims to be “the next” of something, e.g. “the next Tesla”. Or we might say in this current crisis that “sharing is a thing of the past”.
But what we do all too often is connecting just too few data points and extrapolating from them under the assumption that things will evolve linearly. We much rather need to account for all the twists and turns that those developments might take and therefore we should not aim to be “the next” of something but to create our own future. We need to envision what it will be, and then think backwards how we will have gotten there.
Some food for thought, definitely applies to the thinking what autonomous, connected, electric, and shared mobility will be in the future and how they might be affected by the current crisis.